If you write it, they will read? Even the most well-written blogs won’t make an impact if nobody can find them. If your blog posts aren’t getting the exposure they should, try posting across different platforms. Have a unique and timely take on the topic, and make sure it’s easy for search engines to find your content. Keep reading to learn more about how you can boost your blog posts’ reach.
Use Multiple Platforms
There are all kinds of social media platforms to take advantage of, so don’t miss out on any opportunities. Some platforms have already come and gone, which platforms are your customers using if you don’t know, ask them. By creating an account with each of the major social media programs, you can cross-post your blog posts. Some people like Google +, and Twitter over Facebook, and others prefer YouTube. Side Note “In case you haven’t heard me say this before – “GOOGLE LOVES GOOGLE” – YouTube is owned by Google. If your customers are visual this is your channel. Think about your products “How To” or “Safety Tips” videos.” Post links to your blog posts on every platform you can for maximum visibility. You can even reach out to other companies in your area to share your information.
Be Creative, Unique, and Relevant
People don’t read stale copy that’s already been covered in the same way. Your content should be completely fresh and unique, develop a creative perspective that separates you from other blogs. Your blog posts won’t catch on if they leave the readers disappointed. You also need to identify your target demographic and cover the topics that they care about.
Optimize for Search Engines
SEO, or search engine optimization, makes it easier to find your blogs through search engines like Google. Through this practice, you’ll structure your posts based on search engine algorithms. Best SEO practices will make your blog come up as a higher search result, offering you more exposure and reach.
At Webrite Design, we can help you through email marketing, content creation, and search engine optimization. Please call us at 905-668-0430 or explore our website to find out exactly how we can help you.