Heads Up! Google Analytics Updates ‘Data Retention’ Settings for ALL Users

Data Retention

as provided on Google: https://support.google.com/analytics/answer/7667196?hl=en

The Google Analytics Data Retention controls give you the ability to set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics’ servers.

These settings will not take effect until May 25, 2018.

User and event data retention

The retention period applies to user-level and event-level data associated with cookies, user-identifiers (e.g., User-ID) and advertising identifiers (e.g., DoubleClick cookies, Android’s Advertising ID, Apple’s Identifier for Advertisers).

Keep in mind that standard aggregated Google Analytics reporting is not affected. The user and event data managed by this setting is needed only when you use certain advanced features like applying custom segments to reports or creating unusual custom reports.

You can choose how long Analytics retains data before automatically deleting it:

  • 14 months
  • 26 months
  • 38 months
  • 50 months
  • Do not automatically expire

When data reaches the end of the retention period, it is deleted automatically on a monthly basis.

If you change the retention period, then any affected data is deleted during the next monthly process. For example, if you change from 26 months to 14 months, then any data older than 14 months is deleted during the next monthly process.

Whenever you modify the retention period, Analytics waits 24 hours before implementing the change. During this 24-hour period, you can revert your change and your data will be unaffected.


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Google: The Mobile-first Index is Rolling out

Google released a blog post on March 26th, with the sole purpose of announcing that they’re moving beyond testing and are shifting to a slow roll out of the Mobile-first index. The post was vague on specifics but had this to say:

Today we’re announcing that after a year and a half of careful experimentation and testing, we’ve started migrating sites that follow the best practices for mobile-first indexing

We continue to have one single index that we use for serving search results. We do not have a “mobile-first index” that’s separate from our main index. Historically, the desktop version was indexed, but increasingly, we will be using the mobile versions of content.

We are notifying sites that are migrating to mobile-first indexing via Search Console. Site owners will see significantly increased crawl rate from the Smartphone Googlebot. Additionally, Google will show the mobile version of pages in Search results and Google cached pages.


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If you write it, they will read? Even the most well-written blogs won’t make an impact if nobody can find them. If your blog posts aren’t getting the exposure they should, try posting across different platforms. Have a unique and timely take on the topic, and make sure it’s easy for search engines to find your content. Keep reading to learn more about how you can boost your blog posts’ reach.

Use Multiple Platforms

There are all kinds of social media platforms to take advantage of, so don’t miss out on any opportunities. Some platforms have already come and gone, which platforms are your customers using if you don’t know, ask them. By creating an account with each of the major social media programs, you can cross-post your blog posts. Some people like Google +, and Twitter over Facebook, and others prefer YouTube. Side Note “In case you haven’t heard me say this before – “GOOGLE LOVES GOOGLE” – YouTube is owned by Google. If your customers are visual this is your channel. Think about your products “How To” or “Safety Tips” videos.” Post links to your blog posts on every platform you can for maximum visibility. You can even reach out to other companies in your area to share your information.

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WordPress Security – Why do I need to secure my website?

WordPress is the most developer-friendly content management system out there, the software enables you the ability to create beautiful designs, it has powerful features, and the freedom to build anything you want. Millions of websites are powered by WordPress software. Unfortunately, that has some downsides as well.

Your First Line of Defense – your login page!

To start, change your default configuration, hackers and some pesky users with too much curiosity immediately know where to log in to get into your admin area. In WordPress, you can just type in domain.com/wp-admin, and it will take you right to the login screen. Once there, it’s all about trying to crack your password and the most common method hackers use is brute force, which allows them to test millions of login combinations in a short amount of time. The very first line of defense is to change your login page to something other than wp-admin. Next, ensure the username is unique, don’t use the typical “admin” username. You will protect your website immediately, once you ensure your username is unique. Delete the Sample Page; it lets hackers know you have just setup WordPress and likely have not updated your username and login page.

If you have already installed your website and you chose “admin” as your username, don’t worry about it. There’s still a way to change it. – Go to the Users section on the WordPress. The fastest way is to register another user and then give that user admin permission. Then you can log in with that new admin username and proceed to delete the old “admin” username. You will need to use a different email than the one assigned to the admin username if using this method.

If you have many posts and pages assigned to your user and don’t want to re-assign them, you can change your username through PHPMyAdmin. First login to your cPanel and go into PHPMyAdmin. Select your WordPress database and go into wp_users table. Click Edit next to your “admin” user, and change the user_login field to whatever you want it to be.


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